Wiktrip

Analytical report of Wiktrip

Work Starting Date

08.10.23 - Bangalore

Work Type

Meta Ad Management on Facebook and Instagram

Skills Used

Facebook Ads Management, Instagram Ads Management, Meta Advertising, Audience Targeting

Work Endinng Date

Present -Bangalore

Company Overview

Wiktrip is a dynamic travel planner and tourism company based in Bangalore, dedicated to providing personalized and seamless travel experiences for its clients. With a focus on leveraging digital platforms, Wiktrip aims to enhance its online presence and engage with a broader audience of travel enthusiasts.

Objectives and Goals

Objective: Optimize Wiktrip's online advertising strategy to increase brand awareness, drive user engagement, and boost conversions on Facebook and Instagram.

Goals: Improve ad performance metrics, increase the number of impressions, enhance click-through rates, and ultimately drive more bookings and interactions on the digital platforms.

Strategy and Planning

Audience Segmentation: Conducted in-depth analysis to identify and segment target audiences based on demographics, interests, and behaviors, ensuring precise ad targeting.

Ad Creative Optimization: Regularly tested and optimized ad creatives for both Facebook and Instagram to maximize visual appeal and message resonance with the target audience.

Budget Allocation: Strategically allocated advertising budgets based on performance data, focusing on channels and campaigns delivering the highest ROI.

Ad Performance Monitoring: Utilized real-time analytics to monitor the performance of ads, adjusting strategies as needed to capitalize on successful campaigns and improve underperforming ones.

Ad Platform Updates: Stayed abreast of the latest features and updates on Facebook and Instagram advertising platforms, incorporating new tools and strategies to stay ahead of the competition.